Business Economics Paper Essay Example | Topics and Well Written Essays - 2750 words

Gatsby’s Attraction to Daisy Essay

In the novel ‘The Great Gatsby’, by F. Scott Fitzgerald, the fundamental character †Gatsby †is infatuated with Daisy Buchannan. Besides, the protagonist’s love for the young lady is the aftereffect of the generalizing and romanticizing of the last mentioned. All through the novel, Nick shows Gatsby as the embodiment of glory and the American Dream. Gatsby’s significance, nonetheless, lies in his capacity to seek after his fantasies and, from them, make real factors. This is the very case with Daisy. The primary character feels pulled in to her since she speaks to all that he at any point needed: riches, greatness and a high-class status. Beyond a shadow of a doubt, Gatsby is headed to want Daisy since she is â€Å"dressed in white† (pg. 65) and different officials â€Å"demanded the benefit of cornering her† (pg. 65). It is essential to take note of how Fitzgerald utilizes the word cornering rather than others that would set a progressively sentimental tone. This is, notwithstanding, in light of the fact that, in Gatsby’s eyes, Daisy is a trophy or a prize. Furthermore, along these lines, Daisy being such a major prize or accomplishment for Gatsby, he attempts to draw in her with rich gatherings. Besides, the way that Daisy is so used to the high society and ludicrous measures of cash additionally makes Gatsby discover her â€Å"excitingly desirable† (pg. 28). It isn't Daisy’s excellence or grin that arouses Gatsby’s heart; it’s the way that her manor was a thing â€Å"as easygoing to her as his tent out at camp to him† (pg. 128). We can see that Fitzgerald is attempting to show to the peruser why would that be all the extreme characteristics Daisy has are so alluring to Gatsby; she, similar to cash, speaks to the American Dream-the hallucination of enormity and predominance. It is additionally critical to see the words Fitzgerald utilizes when Gatsby portrays Daisy. The way that numerous others additionally wanted the youngster, the primary character says, â€Å"increased her incentive in his eyes† (pg. 128). The word esteem is, as it were, the outline of how the hero sees Mrs. Buchannan. It isn't her excellence, her consideration or her character †which behind Gatsby’s dream is totally flippant and untrustworthy â€that makes Gatsby so intrigued by her. It’s her worth; as though she were a costly bit of gems to purchase as an assortment or a business to put resources into. In any case, it is the thing that pulls in Daisy that additionally draws in Gatsby. Since she’s pulled in to â€Å"pomp and circumstance† (pg. 66), it adds to her worth. Since he was exceptionally youthful, Gatsby experienced passionate feelings for riches and high-class principles, and however he never had a place there, he additionally wanted the alleged ‘greatness’ that accompanied them. Daisy, in the principle character’s eyes, is the portrayal of these very things. Taking everything into account, we can see that Gatsby, subsequent to making an incredible adaptation of Daisy, needs her more as an article than as a genuine lady. In this manner, the hero is pulled in to her social chain of importance, her affluent way of life and her prevalence.

Insider Report What Its Really Like Working in Sales

Insider Report What It’s Really Like Working in Sales If there’s one industry that has a bad reputation in popular culture, it’s sales.It’s not really considered a career path people make willingly, but more like a job, you just stumble upon.But what is it really like working in sales?Let’s look at the variety of sales roles out there, bust a few misconceptions about the industry and examine what it takes to work in the sector.I’ll also outline five core realities you should know about of the life as a salesperson.A PLETHORA OF AVAILABLE ROLESFirst, let’s clear up something important: saying someone works in sales doesn’t necessarily reveal you much at what they do.Yes, essentially sales jobs are about making a sale â€" one way or another, you are trying to sell a product or a service to another entity.However, the industry has so many sales roles available that the daily schedule and the responsibilities can vary widely.Indeed, the world has tons of different things people sell and so generalizations are not always helpfu l or revealing.Ultimately, the experience of working in sales depends on the business you work for and the product you are selling.You might work in a brick-and-mortar store, selling a variety of household goods, or you might be making telesales on the phone, never to meet the person you’re selling to face-to-face.You might be selling a service instead of a product or part of your job might be selling a combination of both. You could be located in a single location, such as the call centre, or your sales jobs might require you to travel around the country or, indeed, the world.In addition to the organization having an impact on the day-to-day activities of your sales role, the broader industry you work for can influence what working in sales is like.Your role is directly influenced by broader market changes â€" for example, consider how the sales of vacuum cleaners has shifted from door-to-door sales to online sales.Of course, the role is also changed depending on who you are sell ing to. Your industry might be aimed at the corporate giant or even the government.Selling hotel rooms for clients can be different in terms of daily challenges and tasks depending on whether your client is a multi-national business or an individual going on a holiday.The roles, which are selling from business to business are referred to as B2B, with B2C referring to the business to customer roles.Hopefully, all of this helps you to understand how working in sales doesn’t just offer a single role â€" there are plenty of different job titles out there with their own unique responsibilities and ups and downs.Therefore, what it’s really like working in sales can depend on your specific title. The tiles could be as varied as:Digital Media SalesConsultant Sales ExecutiveMedical Supple Sales ManagerTHE PUBLIC PERCEPTION OF THE SLEAZY SALES PERSONSIf there’s one career path that has had its fair share of beating in the popular culture, it must be the salespersons.The industry definit ely doesn’t have the most popular reputation and the generalizations we tend to make about the industry are not flattering â€" in fact if you had to pick a job just based on hearsay and the respect of the wider community, sales would probably be one of the last roles you’d consider.So, what do we think when we hear the word salesperson?If you listen to a survey by a British consultancy company Development Dimensions International (DDI), the popular answer would portray views such as:Sales is ‘a necessary evil’ in the world.The salespersons are out for themselves and do not want what’s best for the customers.Salespersons are just ‘conning and cheating’.You can also find a mixed response to salespeople from these Times Square interviews, conducted by Startup Sales Bootcamp: Indeed, popular culture has often portrayed the salesperson as someone a bit sleazy, looking to make the sale whether or not it’s in the interest of the person or not.But as an article in the Balanc e points out, the only road to long-term success in the career is not through cheating but by “profitably” serving the customers.Furthermore, the changing technology in recent years has added its own twist into the myth of sales industry.Nowadays, when people hear the word ‘sales’, they start thinking about call centers in India and bad customer service.Certain companies, unfortunately, ruined the public image by having people make calls and sales without speaking English.This kind of generalization and ‘a few bad apples’ unfortunately can stick and ruin the industry’s reputation.However, not only are there plenty of reputable and good quality telephone sales jobs overseas but also not all sales roles involve telemarketing in the first place.The sales industry has been, throughout times, quite a popular source for inspiration for authors and filmmakers.There are plenty of movies with caricatures of salespersons and these can be a fun way to get in on the misconceptions and myths about the industry.If you’d like to checkout what the industry looks like through popular culture, you should check out films like:The Death of a Salesman â€" An Emmy-winning adaptation of a popular book in which a traditional salesperson is struggling to adapt to the changes in the industry.Used Cars â€" The movie tells a story of a car salesman who’s all about charisma and boldness. Kurt Russell’s character is the perfect cliché of a salesperson.Jerry McGuire â€" A different take on sales, as the movie is about a sports agent trying to find the best deal for his client. You’ve probably heard some clichéd salesperson use the popular phrase “Show me the money!” from this movie at least once!The Pursuit of Happiness â€" A moving story about the struggles in the industry, as we follow Chris Gardner (played by Will Smith) and his young son after he struggles to succeed in his marginal sales role.WHAT DOES IT ACTUALLY TAKE THE WORK IN THE INDUSTRY?While these my ths about the industry have also led some to believe anyone can make it in sales, you’ll find the contrary to be true.It might not require quite the same list of strict qualifications as certain other fields, but it certainly isn’t for those with the wrong kinds of characteristics.The qualificationsSales industry isn’t the most difficult industry to get in.This doesn’t mean that it’s somehow “easy” to become a salesperson â€" it just has more focus on the personality and skillset of the person, rather than a specific degree.Most sales jobs don’t require any specific qualifications and you don’t necessarily need a certain degree (if any!) to get started in the sector.There is no “Sales Degree” to gain.However, it doesn’t mean that there aren’t degrees that can be beneficial in grasping the industry or getting a head start.For example, a Business Degree or a degree in Economics can be helpful for sales jobs. You could also benefit from a degree in English (es pecially if your job focuses on communication) or even Psychology (knowing how the human brain makes decisions can help!).Furthermore, you might get into sales in a specific industry, which might call for a special degree or certification.You can’t often work in pharmaceutical sales jobs or technical sales jobs without training in these fields.Therefore, having a degree in Physics, Chemistry or Engineering could prove useful in your specific field.Overall, qualifications aren’t necessary, but they can be helpful.In some rare instances, you might be required to have previous formal training in the specialized field or at least enroll on a course once the role is offered for you.The characteristicsWhile the qualifications are not quite as important or necessary, it’s imperative to have the right personality and characteristics to survive in the field.If you’d like to work in sales, you should definitely aim to boost and enhance the following characteristics:Negotiating skillsS ince your focus is on making sales, you’ll need to be a good negotiator.This requires you to be able to identify people’s problems, find solutions to those, and be able to present the solution in a way the person agrees with.You will occasionally meet resistance and the customer will usually question your proposals â€" you must be able to be convincing and be able to find common ground that moves you closer to finishing the sale.Customer service skillsNaturally, you also need great customer service skills. You need to get along with people and feel confident in discussing different topics with them.It’s not just about the ability to talk smooth and listen either, customer service is about showing real empathy towards the person and making them feel valued.Therefore, you need to be able to make people feel at ease, solve their problems and help them feel important while still looking after the interest of the company.Strategic abilitiesYou must be able to think strategically in order to survive in the industry.You must be able to quickly identify what the customer is looking for and which are the best selling techniques to use.It’s also likely that your approach won’t be the same from the start to beginning â€" negotiations always take new twists and turns.Furthermore, since you’re in the frontline of the company, you often have a big role in deciding the strategic aspects of the business.Your expertise and understanding of the product can be valuable for product developers and marketing gurus â€" you must be able to identify the strength and weaknesses of the product and the best ways of selling the product or service to customers.FlexibilityFinally, a salesperson has to be flexible. Not only will you be faced with different types of customers, requiring you to approach each sale with a fresh outlook, you’ll also be working in an industry that’s constantly changing.Remember the movie ‘the Death of a Salesman’ (mentioned above)?In it, the ma in character showed inflexibility â€" he didn’t want the industry to change because he wasn’t ready to change.With technology constantly redesigning our lives, salespersons have to remain vigilant and flexible.FIVE CORE REALITIES OF WORKING IN SALESSo, what is it really like working in sales?Now that you know the kind of person you should be and the misconceptions you need to ditch about the sector, let’s examine the five core realities of your daily life as a salesperson.You can view the short video of a typical day in sales job at Unilever Food Solutions: Independent workAlthough you will be meeting other people and conversing in discussions regularly, sales can be rather independent and lonely at times.In most sales jobs, you might have a team but each member is often in charge of making sales alone.You might need to spend most time pursuing customers, setting out strategies and perfecting your sales pitch that you don’t have time talking with colleagues or getting suppor t from your peers.However, the upside for this is the independence to make decisions. You generally don’t need to run to your manager for everything â€" the salesperson that can make strategic decisions on his or her own can make the most sales.Long work-hoursSales jobs are not always your typical 9-to-5 roles, although you might encounter these as well. The workdays can be long and require you to be flexible.In an interview with Above the Fold Magazine, sales representative Trevor Malkoske talked about his typical day. He starts it at 7 am, writing e-mails and responses to customers. Although he stops around 5 pm to spend time with his family, he also checks his Blackberry for messages after 9.30 pm. The day’s rather long and busy, showcasing how the industry isn’t just about quick sales and short days.Furthermore, if you are a travelling salesperson, you can expect your days to be even longer. Weekend work is also not uncommon â€" a lot of sales fairs and events actually run during the weekend!Problem-solving nature of tasksThe thing to know about sales is not that you need to make claims that get people to buy the product or the service, but that you need to solve problems.Every day in the industry is like being a detective. You meet a client and it’s your job to understand what particular problem in their life could be solved by the product or service you’re selling.It’s not just about selling them a lunchbox for bananas (they exist!), but finding out the problem they have that can be solved by the banana box (they always ruin their work files with mushed bananas, for example).Once you’ve been able to identify the problem (which the client might not know they have!), it’s your job to convince them how your product and service can help them overcome this issue.The difficulty is that not everyone has the same problems â€" your workday isn’t about finding those people that suffer from mushy bananas, but to meet people and identify their part icular problems with bananas and lunchboxes.Working in sales is almost like being a detective.Competitive, but tough salary progressionNow, working in sales has plenty of cool sides to it: being a detective, advancing your career, meeting new people and so on.But let’s be honest here; what about the money?You shouldn’t consider a career path just for the sake of money, but you do want to know what your bank account might look like.Sales is not an easy road to riches. You shouldn’t expect to become a millionaire overnight.However, you can proceed in your career and make a good amount of money in the industry â€" it definitely isn’t the worst career path in terms of earnings.The key thing to understand is how sales salaries are not stagnant monthly paychecks, but often directly linked with performance.You can in most cases earn a commission based on the number of sales you’re able to achieve â€" therefore, the better you are at your job, the more you can earn.Let’s look at the entry-level salaries for sales representatives:In the US, you can earn around $39,000In the UK, you can earn around $40,000 Those are for entry-level roles. In the US, an average sales representative will earn around $56,000. Furthermore, as you advance in your career, your earnings tend to go up as well.If you examine the executive and senior level sales roles, the earnings tend to climb up.Here are a few average salaries for sales roles:Sales Manager $130,000Sales Director $102,000Sales (at home) -$95,000Consulting Sales $120,000 to $250,000Digital Media Sales $170,000 to $180,000Telecommunications sales $70,000 to $100,000Remember the above figures are often just the basic salaries â€" in almost all cases, you can also earn commissions, which could almost double your annual earnings.View the above figures in more detail here, here, here, here, here and here.A solid platform for your career pathPerhaps more than any other industry, sales offers plenty of opportunities to further your career â€" especially outside of sales.While you shouldn’t get into the sector with the intention of using it as a stepping stone, working in sales does prepare you well for countless other roles.The nature of the job is so demanding and full of transferable skills, which are going to be valued in many other roles.You learn to communicate with people, you learn to work on your own and think on your feet, and you learn to set objectives and achieve them, among other things.These are skills and experiences are valuable elsewhere â€" good communication, strategic thinking and problem-solving are part of most roles.If you can show a good track-record of working in sales, you could potentially improve your chances of working in multiple other roles.A sales role in fashion could help you become an editor or you might move on to human resources after working on the floor, for example.Therefore, if you’re not quite sure what you want to do and the above appeals to you, the n pursue a job in sales. It’ll teach you a great deal and it will help you push further.THE BOTTOM LINE OF WORKING IN SALESThe sales industry is definitely one of the most misunderstood industries in the world. It has a bad reputation and people often view it through negative myths â€" it’s not often an aspirational career path for people.However, the industry offers plenty of exciting and varied career opportunities. It’s not an easy career path to crack and working in sales (successfully!) can be harder than you think.You need to be able to solve problems, think fast, and be able to work on your own in order to succeed.It’s also an industry that can help be used as a stepping stone for other career paths â€" the transferable skills you gain from sales are admired almost in every other sector.

Mark2051 Notes - 4736 Words

MARK2051 What is marketing strategy? The process of matching the organisation’s strengths to the customer needs, with the aim of achieving a competitive advantage in the market. The combination of product, price, distribution and promotion most suited to a particular group of consumers. †¢ Goal: the create a sustainable competitive advantage in the market †¢ All the elements of the marketing strategy that lead to the development of the competitive advantage require good understanding of consumer behaviour Marketing strategy process: †¢ 1. Segment: understand consumers a. Determine the dimensions (age, geography, subculture) b. Determine the heterogeneity c. Define the needs goals 2. Target: choose consumers a. Evaluate each segment in†¦show more content†¦Reducing the need gap below the point motiving change in behaviour for habitual buyers Gestalt psychology: the name given to the school of psychology that examines the process by which information about a stimulus is organised and categorised by the human brain into patterns. Th ink sw ap Do cu me nt Cognitive interpretation: a process whereby stimuli are placed in existing categories of meaning Affective interpretation: the emotional or feeling response triggered by a stimulus Lecture 4 – Stimulus Perception Stimulus: an object or an event in the external environment becomes a stimulus when it comes into contact with the consumer’s sense organs Sensory organs Eye Principles of visual perception o Trichromatic theory There are 3 cones: 1. S cones – sensitive to blue 2. M cones – sensitive to green 3. L cones – sensitive to red o Opponent process theory There are 3 mechanisms that respond to a pair of opposites: Blue-yellow Green-red Black-white o Gestalt †¢ Ears Senses airborne chemical molecules †¢ Related to memories emotions †¢ Consists of 10 million rods embedded in the olfactory epithelium – responding to different chemicals Th Olfactory ink sw Detects different physical characteristics of pressure waves: †¢ Pitch: perception of the frequency of sound waves (umber of wavelengths that pass a fixed point in a unit of time) †¢ Loudness: the perception of the intensity of sound (the pressure exerted by sound

Effectiveness of Corporal Punishment - 1320 Words

Introduction â€Å"Hitting people is wrong – And children are people too† (Hammarberg, T. 2007). It is often very difficult to decide what form of punishment is most efficient in eliciting avoidance behaviors. For a number of years the debate about the use and effectiveness of corporal punishment by teachers has divided educators, parents and ministry officials. As a result, researchers has tried their best to determine whether punishment or harm to a child does indeed thwart misbehavior and encourage students to follow the rules and regulations set forth by the schools. Although, Trinidad and Tobago has banned corporal punishment it still exist in many primary schools today.1 The Committee [on the Rights of the Child] defines â€Å"corporal† or â€Å"physical† punishment as any punishment in which physical force is used and intended to cause some degree of pain or discomfort, however light. Most involves hitting (â€Å"smacking†, â€Å"slapping†, â₠¬Å"spanking†) children, with the hand or with an implement - a whip, stick, belt, shoe or wooden spoon. Therefore, it is unethical, unjust and immoral to use Corporal Punishment as a method of maintaining discipline in primary schools throughout Trinidad and Tobago as it may negatively affect students physical, emotional and mental health; effective strategies should be in place to ensure that this barbaric practice does not persist. The Physical Implications of Corporal Punishment on Students Corporal punishment largely affects students physically asShow MoreRelated Corporal Punishment in Schools Essay1340 Words   |  6 PagesCorporal Punishment in Schools I wrote this paper for Contemporary Moral Issues class. This was an assignment of our choice and I chose to do this topic, because the week before in Intro to Education we had discussed discipline methods and I was astonished to learn that corporal punishment still existed in schools. I am hoping that by including this piece of work on my webfolio others will become aware that corporal punishment is alive and used often in our schools. In theRead MoreCorporal Punishment and the Effects of Its Usage757 Words   |  3 PagesCorporal Punishment and the effects of its usage Corporal punishment is the ability to make physical contact as a form of punishment for reprimanding ones behavior. Corporal punishment versus positive reinforcement while they both serve their purpose corporal punishment is known to be more effective. The most common form of disciplining has always been either a spanking, corporal punishment has been dated all the way back to biblical times. Now the corporal punishment that occurred during biblicalRead MoreCorporal Punishment or Physical Chastisement963 Words   |  4 PagesCorporal punishment or known as the physical chastisement of someone who has disobeyed or gone against their right to do something. At one extreme it may include the death penalty, but the term corporal punishment usually refers to punishments such as branding, flogging, and flagellation. Many things come to mind when thinking of the term corporal punishment but the first is slavery. What role did corporal punishment play in slavery? How did it affect the daily lives of the slaves? Corporal punishmentRead MoreThe Effects Of Corporal Punishment On Children932 Words   |  4 PagesChildren and Corporal Punishment Punishing children has been one of the most controversial parenting topics this generation has seen. Physical punishment or corporal punishment is simple defined as the use of physical force with the purpose of initiating pain, but not wound, to teach the proper behavior of a child. Corporal punishment has been used for many centuries in schools and in homes but the use of such techniques have since decreased and are not being used in many places today. EvidenceRead MoreCorporal Punishment : Its Harm And Its Alternatives1068 Words   |  5 PagesPreAP 9th Grade English 9 December 2015 Corporal Punishment: Its Harm and its Alternatives Corporal punishment is one of the most common forms of discipline used in history to straighten out unruly children. It is defined as any non-injurious bodily punishment that is performed with the intention of correcting perceived misbehavior (Paolucci and Violato 198). Since the very late 1970s, research and studies have increasingly shown that corporal punishment, even if it is physically non-injuriousRead MorePersuasive Speech: Corporal Punishment1625 Words   |  7 Pagesï » ¿Topic: Should Corporal Punishment be used by parents on young children? General Purpose: To persuade Specific Purpose: I want to persuade my audience that corporal punishment should not be a way of punishment and to use other effective punishments. Thesis Statement: Corporal punishment tends to perpetuate a cycle of child abuse. Introduction I.Attention Grabber: â€Å"Corporal punishment is the use of physical force with the intention of causing a child to experience painRead MoreShould Parents Be Allowed to Spank Their Children1456 Words   |  6 PagesShould Parents Be Allowed To Spank Their Children? The inhuman act of corporal punishment at home that is discouraged globally by a number of pressure groups and social welfare organizations should be completely banned, and parents should be allowed to spank their children. Physical violence practiced on children also known as corporal punishment has been discouraged globally by a number of pressure groups and social organizations for a number of reasons with serious consequences for violatorsRead MoreCritical Thinking Paper : Corporal Punishment1408 Words   |  6 PagesCorrections Critical Thinking Paper April 13, 2015 Corporal Punishment Corporal Punishment is a universal argumentation topic that has created a divided line between a population who believe harsher physical punishment should be considered as a sentence against offenders and those who disagree that physical punishment is un-humane to use on an offender. The United States is one out of many countries that fits the above description. Corporal punishment has been restricted from being used in prisons forRead MoreCorporal Punishment Is A Used Form Of Discipline Around The World1516 Words   |  7 Pages Corporal punishment is a commonly used form of discipline around the world. Author Dobson, J. (2013) defines corporal punishment as the use of physical force without causing harm with the intention of disciplining or modifying behavior in children. Pain, but not injury is how corporal punishment is distinguished from physical abuse. Many ask, when does corporal punishment become physical abuse? According to The Federal Child Abuse Prevention and Treatment A ct of 2010, child abuse is when Any recentRead MoreCorporal Punishment And Its Effect On Children1617 Words   |  7 Pageswhereas some are not. This paper explores the effectiveness or lack of it, in reinforcement and punishment, corporal punishment, inductive reasoning, power assertion and withdrawal of love. Corporal Punishment Corporal punishment remains a much litigious and widely debated issue. It refers to the use of physical force towards a child with the intention of controlling and correcting undesirable behaviors (Lenta, 2012). In most cases, corporal punishment is intended to cause some degree of pain and

Speedo Marketing Stratergy Free Essays

string(146) " inaugural collection features fashion-forward colours, and a beautiful variety of one-piece maillot swimsuits, and mix ; match bikini separates\." SPEEDO INDEX Sr. No| Topic| Pg. no| 1. We will write a custom essay sample on Speedo Marketing Stratergy or any similar topic only for you Order Now | Marketing Objectives| 1. | 1. 2| Ansoff Matrix| 1. | 1. 3| Unique Selling Proposition| 3. | 1. 4| Point of Difference| 4. | 1. 5| Point of Parity| 4. | | | | 2. | Marketing Program| 5. | 2. 1| Product| 5. | 2. 1. 1| Lines to be introduced| 5. | 2. 1. 4| Quality| 11. | 2. 1. 5| Packaging| 12. | 2. 2| Promotion Strategies:| 14. | 2. 2. 1| Online and Print Media Promotion | 14. | 2. 2. 1 | Outdoor Promotion| 16| 2. 2. 2| Digital Media Marketing| 17. | 2. 2. 3| PR Activities| 18. | 2. 3| Price| 19. 2. 3. 1| Pricing Strategy | 19. | 2. 3. 2| Price Range| 19. | 2. 4| Place| 20. | 2. 4. 1| * Store Setup| * Facilities| Store Display| Store USP| | Location| 20. | 3. | Financial Budgeting| 23. | | | | Marketing Objectives The Ansoff Model: Existing Market – Product Expansion Speedo Ltd. is a manufacturer and distributor of swimwear. Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players is established in the swimwear market as one of the leading brands of the world. Being in this industry since decades now, Speedo has a very high brand value and is consistently rated as one of the top 100 brands in the world every year. In today’s world technology is being updated by every second and hence a company needs to keep itself in tune with the technology and happenings of the world and strategize accordingly. Hence Speedo uses the PRODUCT EXPANSION strategy which means that it has an existing market but has to expand its operations and product range and diversity as time progresses. Indian Market – Market Penetration Speedo may be very popular amongst consumers in India but it is still a new company in the market as a whole keeping in mind the Indian swimwear market. This is the reason why the market penetration is recommended in this market. According to the Ansoff model this strategy is used when a company is well established but enters a new market in which it is still young and needs to penetrate in the market in keeping with new marketing strategies and existing market situation. Unique Selling Proposition Whenever one utters the world swimwear, the first brand that comes to mind; is Speedo such is the phenomenal fan following of this brand. Whenever there is a Speedo swimwearon television, men and women the world over, tune in to catch the latest trends in. The plus points of a big swimwear brand like Speedo are proportionate pricing, a mind boggling range of sizes, including extra large sizes for overweight women and cup A sizes for beginners, opulent and mind numbing designs coupled with fantastic fits. The USP of Speedo is the: mix of goodlooking swimwear and practicality, which makes it possible to think of everyday wear as well. Point of Difference: * Fun, Comfortable, Athletic Speedo will be one of the very few swimwear brands in India with that Brand Image. Products sold at Speedo are diverse (from swimwear to body care and accessories) are Vibrant and well packaged, unlike its competitors. Point of Parity: * There are a few elements that Speedo would wish to borrow from it’s competitors to incorporate into it’s business model: * Attention to comfort * Introduce body shaping Products * Concentrate on store interiors and display. Marketing Program Product Speedo India will have a varied range of products on offer; these consist of in addition to the swimear which is there in various sectors in India: * Swimsuits men/Women (Racing,Training,Triathelite,Competitive Equiqment,Fina approved suits, Swim Fitness) * Trunks * Fitness Range/Body care(Health and Well Being, Speedo sculpture,Accessories,Aqua Active, Play and fun) * Accessories * Speedo Digital (Aqua beat MP3 player, Aqua Coach) All Speedo products are benchmarks in terms of design, functionality, sustainability and comfort above all. As Speedo is opening up just its first store in India the product range will be limited to 3 world-renowned collections. Lines to be introduced: Right Fit SMOOTHER. SEXIER. BETTER THAN EVER Curves Description: Stretch-to-fit conforms perfectly to your body so all you see is curves; This swimwear fabrics are selected with quality, innovation, technology and creative freedom in mind, to ensure we provide only the best selection for our customers. Our fantastic range of swimwear is for both girls and guys. With a large assortment of fabric colours and prints, you’re sure to find more than one to choose from. Immerse yourself in our wide variety of fashionable designer swimwear, from one-piece bathing suits to bikinis, and coordinating accessories. 2012 is awash in a wide palette of colors, textures and prints in our women’s swimsuits as well as in our men’s swimwear. At Swimwear Boutique, we carry high fashion designers who offer complementing accessories. We also provide bathing suits that are appealing to a wide variety of interests, proportions, and ages. Our collection includes one-piece swimwear, bikinis, two-piece swimsuits, and coordinating bathing apparel for women, juniors, and misses. Explore our designer swimwear silhouettes and create your fashion forward wardrobe and embellish your favorite women’s swimwear or junior swimwear with a sarong, shirt, pant, and other swimwear accessories. Features: * Weightless * Maximum nipple * Nylon ; Spandex/Lycra * Adjustable straps * Underwired cups if needed * Front closure Sizes available: Xtra small,small,medium,Large,Xlarge – 40 DD Colors available: Featured Products: * Swimwear women * One piece/Two piece 1. GLAMOUR BY SPEEDO THE GLIMMEROUS TOUCH OF GLAMOUR. Description: The glitter with a combination of laced edges and self-embroidery gives you a classy touch adding glamour to your swimwear. The label is aimed at sophisticated women of all ages who demand high-quality and high-fashion in equal measures. The collection hits a fabulous note that is sexy, and also flattering and comfortable. Glamorous not only features stunning contemporary design, the range also offers subtle support and control which gives our clients the body confidence to enjoy their new swimwear on all occasions – whether basking in the sun poolside, on a yacht, or at a resort bar as the sun sets. The inaugural collection features fashion-forward colours, and a beautiful variety of one-piece maillot swimsuits, and mix ; match bikini separates. You read "Speedo Marketing Stratergy" in category "Essay examples" Features: * Underwire * Heavy look with a comfortable feel * Sexy shapes Sizes available: Small, Medium, Large. Colors available: pastel shades and solid colors with multi-colored lacing and embroidery Featured products: * Swimwear sets 3. Speedos tie up with designer brands Description: At Speedo we plan to tie up with a designer and provide our clients with exclusive swimwear No matter what your preference, you’ll find a swimsuit at Swimwear Boutique. com. Our suits will capture the essence of your femininity and accentuate your best features. e represent the most unique styles and highest quality products available. Molly Brown’s is approached by hundreds of designers each year to retail their lines in our store. Our buyers select only a limited number of the world’s best, not fifty or a hundred like other swimwear retailers. Most of the designers we carry use only the most luxurious imported fabrics and custom hardware. Specialty swimwear has become main stream in high fashion and designers have enhanced their lines by producing beautiful dresses and resort wear. Molly Brown’s has expanded its offerings to feature these specialty lines. We are privileged to have many of our designers produce exclusive pieces which are only available at Molly Brown’s. Due to our strict privacy policy, many professionals, celebrities and their representatives are clients of Molly Brown’s. A large percentage of the designer swimwear that is photographed on celebrities is sold in our store. Molly Brown’s client list includes hollywood’s a list, Fortune 500 professionals and fashion forward women that want the seasons’ hottest trends. Molly Brown’s has been featured on MTV, E! major news networks and in countless fashion publications. we are actively involved in celebrity photo shoots, high profile events and fashion shows. Each year we are asked by the media to comment on the upcoming season’s hottest styles and trends. The vibrant atmosphere of the Molly Brown’s store and beautiful window displays ar e a draw for designer interviews and news coverage. Please see our current press, video links and featured in publications. Shopping for swimwear can be difficult. For this reason, Molly Brown’s client services and knowledgeable staff are unsurpassed in the industry. Ensuring our clients receive the exact style and fit they desire, both in store and online, is key to our success. Due to our outstanding personal and professional services, most first time buyers become long term clients of Molly Brown’s. Features: * Reversible * With gel curve * Extreme plunge push-up * Various color ; print combinations * Unique border shapes * Extreme comfort with seam free, label free ; stitch free technology Sizes: Available in all sizes Featured products: Swimwear for men and Women Featured Designers SHIVAN ; NARRESH’ These designers werelaunched in Cannes at ‘Mare di Moda’ with their 100% stitch free line called Insectoid. ‘SHIVAN ; NARRESH’ has a unique signature style that is bold, confident ;   sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand. After the launch in Cannes, the duo shifted their studio to India, and became India’s first mainstream beachwear designers doing 100% handcrafted stitch-free swimwear and ready to wear made all in 100% Italian swimwear fabrics and complementing  resort wear. Currently based out of New Delhi, SHIVAN Bhatiya mastered the art of leather corsetry and accessories for four years from National Institute of Fashion Technology, New Delhi, learning the functions and craftsmanship of leather in women’s wear lingerie. While NARRESH Kukreja specialized in women’s wear for four years in Fashion ; Textiles. Subsequent to their graduation, they worked in the fashion Industry for a year before being awarded  scholarships  to complete their Masters in Milan ; Rome at the Istituto Europeo di Design in ‘Fashion ; Textiles’ ; ‘Luxury Marketing’ respectively. SHIVAN ; NARRESH are recipients of several awards in recognition of their design ; creativity. The duo were discovered in 2006 by MITTELMODA, the oldest Italian talent search organization, based in Gorizia, Italy through  Mittelmoda International Beachwear Awards  in Bali. They are  winners of the  World of Wearable Art Awards, Wellington, New Zealand(‘06),  the  SWAROVSKI Most Creative Designer of the Year  (‘07) at the NIFT Graduation;   Debutant Designer of the Year(‘07) at India Fashion Week. 4. Exclusive Customisation Custom Made Swimwear manufactures all of its swimwear Let us take the frustration out of buying a swimsuit and help you find the perfect fit. We offer styles for every shape and size, specializing in large cup sizes, plus sizes, full figure and hard-to-fit swimwear. You can purchase your bathing suit by size, from 0 – 32 and bra size AA to K cup. Also, a customized specialty suit can be hand cut and sewn for your needs. Specializes in giving women of all ages what they want and need in swimwear. We can assist in fitting women who are hard to fit, have health issues, are struggling with weight, mastectomy or the woman who simply wants to create a uniquely custom swimsuit. You choose your style, size and fabric as well as numerous options making it possible for you to get the look you deserve. Each order is reviewed by an experienced consultant to confirm sizing accuracy and to make the necessary alterations to get the best possible fit. You will walk away feeling confident and self-assured that you can look great in a swimsuit! Quality Considering the price one pays, Speedo quality is excellent. Speedos Swimwear made of the cotton/spandex/ lycramaterial tends to retain its stretchiness with time; however, the color doesn’t fade quickly. Most of the swimwear have excellent quality that does not dwindle with time in any respect- the material retains its color and texture over time. Accessories and tops made  out of  100% lasting, however the ones with certain percentage of spandex in them last longer. Size Chart Packaging†¦ The following actions have taken place so far within the framework of this plan: They have minimized the thickness of the boxes down to the technical limit that prevents breakage and crushing. They have also minimized the individual packages for garments and accessories in terms of dimensions and density, while retaining their capacity to avoid breakage and to be processed by the distribution machinery. They have minimized the size of the labels, to just the size that allows them to be read correct. It is worth noting that all internal shipments are made using reused boxes. It is also worth pointing out that all the boxes used are made with 100% recycled material. To facilitate recycling, all these are paper-based, eliminating any metallic elements (staples, etc. Finally, Speedo adheres to the waste and packaging management systems established in the different countries in which they operate. Promotion Online ; Print Promotion: * Speedo plans to strategically use social networking sites like Facebook, Twitter, etc. to promote itself, since it aims to capture the attention of the digitally advanced and internet friendly marked. * A special page will be created on Facebook f or Speedo India, which will provide regular updates on changes, and additions to inventory, notify customers about upcoming sales and offers. Users can also place queries regarding their orders, which will be answered and assisted by the customer care executives. * Twitter posts regarding Speedo. com will be regularly updated, Consumers who wish to learn more about the website and what it has to offer can follow these posts for information. * Advertisements will be given in issues of popular fashion magazine like Vogue, Harper’s Bazaar, L’officiel, etc. which are read by the market Victoria’s Secret aims to target. * Advertisements will also be put in the Bombay Times, since; it is a newspaper that is common among all age groups. Advertisements will be carried out for the first 3 months. * Speedo will launch and Indian website and the web domain will also be submitted to popular search engines like Google, Yahoo, etc. In this way users looking for information on Speedo India will be guided to a link to the website. * Popular news articles online and on print from Times, Business India, etc notifying the market about Speedo Brick and Mortar and online store will also promote the website and create awareness. * End of season sales will be notified through Magazines, Newspapers, social networking sites, etc. Sign up Members for Email newsletters and mobile updates outdoor Promotion: * Billboard advertisements to promote the establishment of Speedo new store will be seen for 3 months since it’s operation outside its stores and prime shopping locations. * In-store collaterals will notify customers shopping at the store about Speedo online presence. Billboard advertisements Digital Media Marketing: 1. Speedo for IPad and IPhone Description: It’s the destination for all things Speedo—anywhere, anytime, on-the-go, at your fingertips. Effortlessly flip through and buy from o current catalogues, shop www. peedo. com with just a tap, and find the nearest Speedo stores. One will also find up-to-the-minute coverage of the favorite swimwear from photo shoots to star-studded store openings, fashion show exclusives, TV commercials, special event,etc. * PAD ® IS CATALOGUE IN THE WORLD ?The catalogues come alive on iPad ® letting one simply swipe the screen to flip from page to page. Just tap the image and it will take one directly to that item on the website. Add it to the shopping bag and check out. It’s easy, fast and can be done wherever. * ? FIND THE NEAREST VS STORE The store locator finds a Speedo store near the user and provides directions, store hours and contact information. * SHARE WITH FRIENDS Post VS pictures, videos and stories directly to one’s favorite social networking sites or share via email.? Television P. R. * A week prior to its launch, Speedo in association with a fitness program will telecast the Victoria’s Secret 2012 during Prime Time. * Victoria’s Secret launch party. * Location – Hype, Mumbai. * Guests– Athletes,Socialites, celebrities, leading models, designers and corporate wives from all over Mumbai. Schedule – The event starts at 21:00 hrs. followed by the introduction speech by CEO Speedo and Store Manager for Speedo Mumbai followed by dinner and drinks. The event duration is 3 hours since it is to take place in a club and be full of events. Guests will leave with gift packs from Speedo * Why the launch party? Any message conveyed by means of recreational activities and ente rtainment is always heard louder than a mediocre public event. The pompous nature, glamour, exclusivity and Posh appeal of a launch party is automatically well publicized due to the presence of high level guests and celebrities. Price The above table represents the average pricing of the various types of products to be carried under each product line. This was calculated keeping in mind various factors such as: * International pricing strategy * Taxes * Operating expenses * Fixed costs * Appeal of the particular product * Marketing expenses * Target consumer Place Location The new Speedois planned to be launched in Palladium Mall, Lower Parel. The mall is ideally located in Central Mumbai. Palladium is apt owing to its host of brands it has and the customer’s it attracts. Store Interiors The interiors of the store will be designed similar to that of Speedostores across the world. Merchandise will be arranged in neat stacks according to size and color. Store Display GANTT Chart A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i. e. precedence network) relationships between activities. Gantt charts can be used to show current schedule status using percent-complete shadings and a vertical â€Å"TODAY† line as shown here. Although now regarded as a common charting technique, Gantt charts were considered revolutionary when they were introduced. In recognition of Henry Gantt’s contributions, the Henry Laurence Gantt Medal is awarded for distinguished achievement in management and in community service. This chart is used also in Information Technology to represent data that has been collected. In the following report 2 Gantt Charts, Both representing Zara India On line’s planned schedule for Web Development and Promotions is created. Financial Budgeting Introduction It’s essential to plan and tightly manage one’s business’ financial performance. Creating a budgeting process is the most effective way to keep the business – and its finances – on track. Successful businesses invest time to create and manage budgets, prepare and review business plans and regularly monitor finance and performance. Structured planning makes all the difference to the growth of the business. It also enables one to concentrate his/her resources on improving profits, reducing costs and increasing returns on investment. In fact, even without a formal process, many businesses carry out the majority of the activities associated with business planning, such as considering growth areas, competitors, cash flow and profit. Converting this into a cohesive process to manage the businesses will keep the company dynamic communicated to it’s clients and workers more effectively. The main aim of the business plan is to set out the strategy and action plan for the business. This also includes a clear financial picture of where the company stands – and expects to stand – over the coming years. In the previous report Analysis had been conducted with respect to Market environment, Consumer profile, etc. On the basis of the results of the analysis and Web Development strategy was proposed. The following report consists of a detailed Financial Plan complete with figures and estimates required to implement the earlier proposed web development plan. Start Up Expenses Income ; Expense Statements How to cite Speedo Marketing Stratergy, Essay examples

The P.C Essay Example For Students

The P.C Essay kobi fankulo i/6Its began more than 20 years ago, Apple 2 , the computer of Jobs Wazniac appeared the innovations were surprising . Friendly computer with keyboard and surface that you can put a monitor above , 4K memory and dos that constant from the boot , that fixed in the memory Rom . The most great innovation was channel Bus that every one can built for himself stuck cards , thats how began the I . B . M suitable industry . In 1981 an I . B . M p.c appear P.C XT c.p.u 8088 and well based dos , disk called p.c dos that acquired from Microsoft , with possibility to setup 2 drives , green professional monitor , superlative keyboard , possibility of enlargment the memory up to 64K , hard disk and the computer speed 4.77MH ( mega hertz ) . We will write a custom essay on The P.C specifically for you for only $16.38 $13.9/page Order now In 1982 came the P.C AT with 286 cpu , 512KB memory and hard disk of 20MB in the price of 6,000 $ and 16BIT channel that have been opened to suitable copy from I . B . M p.c to Apple 2 the prices went down . In 1986 Compaq company completed her 386 computer development of Intel company and anticipate I . B . M in the new c.p.u adoption . In the presence of the manufacturers stood 2 possibilities to continue after I . B . M in the way of PS / 2 or to continue the independend way that Compac company showed . I . B . M demended for the use rights systems , the licence payment are recoiling . Her politics conected the new meterial to OS / 2 dos . These who didnt understood continued with I . B . M , all the rest continue with I . S . A architecture , until today I. B . M hasnt recover from the astartegy mistakes series that brought her to be the only one p.c manufacture that not manufacated I . B . M suitable . In the begining of the 90 Intel company started to supply the fourth generation with 486 c.p.u and memory of 64MB . In 1993 began the age of the 586 pentum the fifth generation of the Intel c.p.u p.c . In our days the p.c including c.p.u 486 or 586 , hard disk up to 540MB , modem and super vga monitor . P.C ( Personal Computer )Rom ( Read Only Memory )Ram ( Read Acess Memory )Boot Dos ( Disk Operation System )KB MB Hard disk Channel C.P.U 586 , 486 , 386 , 286 , 8088XTPS / 2 ( Personal System ) OS / 2 ( Operator System )Architecture Keyboard Intel Appear I.B.M suitable .. Manufacturer Sound blaster Modem Bibliographythe great entziclopade of u.s.a